TheStrategyWeb posts many international ideas for measuring online advertising ROI, especially with the social web. Beyond click-thru to the “Golden Surfer,” “Dwell Time,” and to measure viral effectiveness comes “share of buzz.” Excerpts below. Full article at http://tinyurl.com/ygr42o7. I want to know what ROI model do you think makes most sense for online ads? “…In [...]

Replace those resolutions with questions, says Gayle Lantz, president of WorkMatters. Excerpts below. See full post at http://om.ly/dPsI. I want to know what essential questions do you think businesses should be asking? “If you’re like most business leaders, you spent much of 2009 feeling down and just about out — an often-inescapable result of the [...]

Nice summary of biz innovators and their success and failures: http://bit.ly/7wSkle. Excerpts below. I want to know what business stories gave you your greatest innovation lesson. “1. Think of things that never were and ask ‘why not?”: Bobby Kennedy’s famous motto is an apt description for the beginning of business innovation. Great ideas can strike [...]

Thanks to BoSacks for circulating MediaPost commentary on Deloitte’s Center for the Edge report on emerging biz opportunities at http://tinyurl.com/yzlbs2h. Excerpts below. “…Media, telecommunications and technology companies…are clinging to performance metrics which are no longer relevant to the new digital norm, says John Hagel, co-chairman of Deloitte’s Center for the Edge which explores emerging business [...]

Provocative debate at AdAge: First “Why Digital Agencies Aren’t Ready to Lead” http://tinyurl.com/yftxluk. Then Why they Are Indeed at http://tinyurl.com/yzd6c2e. I like AdBean’s assertion at http://tinyurl.com/yh5s3mm that it’s not Digital vs. Traditional, it’s Effective vs. Ineffective. I want to know: What’s your take on the debate? Posted by Kathy Sandler on Sunday, December 6, 2009 [...]

Matthew May, Chief Strategist for MBox Design on 4 traps in the way of a culture of constant innovation. Excerpts below. Full post at http://bit.ly/4In4If. I want to know: What traps have you seen? “1. Swinging for fences. In sports we worship the game-clinching grand slam home run, the three-point field goal at the buzzer, [...]

Ad Age’s CMO Strategies analyzes hits + says they’re not luck or creative genius. Excerpts below. Full post at http://bit.ly/2580aJ I want to know: What predictors do you see for great innovation? “Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. Whether [...]

Check out this video on persevering no matter how many times you have failed in life: http://www.youtube.com/watch?v=0yetHqWODp0. I want to know: Where do you find inspiration? Posted by Kathy Sandler on Friday, November 27, 2009 at 11:23 PM

Thanks to AdMonsters’ Rob Beeler for a roundup of online ad industry event tidbits. I want to know what do you see as online ad trends? Excerpts below. Full post at http://bit.ly/4NK1dS. Things Publishers Need to Hear Data is the New Currency “We used to talk about buying and selling media. Then it was audience, [...]

A Silicon Valley Conference About Failing Is Big Success per Wired. I want to know what lessons you learned from failure. Excerpts below. Full post at http://bit.ly/4nNG66. “In Silicon Valley, failure isn’t an option. It’s mandatory. A whole conference devoted to failure, FailCon, may be a first, but it’s looking like a success…The point of [...]