Sandler Techworks
Technology * Workflow * ROI

Robert Niles asks this question in the Knight Digital Media Center’s Online Journalism Review: What does Apple’s iAd format mean for news publishers? He states “Thanks to a generation of lousy ads for lousy products, many consumers have been conditioned to hate ads.” The link is to a Gizmodo article that says “From a user’s perspective, it’s […]

minOnline cuts to the chase with their no-nonsense predictions for 2010. See full article at http://www.minonline.com/news/13017.html. Excerpts below. I want to know: do you see any good news coming? “Advertising in Permanent Decline: Stop looking for an ad “rebound” because the meta-trend is working against you…the money is going to a broad and highly fragmented […]

Provocative debate at AdAge: First “Why Digital Agencies Aren’t Ready to Lead” http://tinyurl.com/yftxluk. Then Why they Are Indeed at http://tinyurl.com/yzd6c2e. I like AdBean’s assertion at http://tinyurl.com/yh5s3mm that it’s not Digital vs. Traditional, it’s Effective vs. Ineffective. I want to know: What’s your take on the debate? Posted by Kathy Sandler on Sunday, December 6, 2009 […]

Thanks to AdMonsters’ Rob Beeler for a roundup of online ad industry event tidbits. I want to know what do you see as online ad trends? Excerpts below. Things Publishers Need to Hear Data is the New Currency “We used to talk about buying and selling media. Then it was audience, but that has quickly […]

Highlights from Creativity & Technology London from Creativity Online. I want to know what’s your biggest hurdle for creativity & tech? Excerpts below. “The event brought together designers, creatives and technologists from agencies like Organic and Crispin Porter + Bogusky to discuss work ranging from Fiat Eco: Drive to Poke London’s Baker Tweet, as well […]

Food for thought from Starcom MediaVest: Only 8% of Internet users account for 85% of all clicks on display ads. In October, they updated their “Natural Born Clickers” study from 2 years ago, and found a 50% drop in the number of U.S. Internet users who click on display ads. Why is that? Have you […]

The web will collapse unless we act, says a Harvard Business School Manager’s blog post by Umair Haque, Director of the Havas Media Lab, Thanks to Peter Milburn of Re:Direct for tweeting about this (although he thinks it’s oversimplified). See excerpts from the blog below. Full post at http://blogs.harvardbusiness.org/haque/2009/11/facebooks_scam_ads_and_the_loo.html I want to know what do […]

On whattheythink.com, Richard Romano reviews Bob Garfield’s The Chaos Scenario: Amid the Ruins of Mass Media, The Choice for Business is Stark: Listen or Perish. Garfield is a longtime writer for Advertising Age. (Richard is Frank Romano’s son – Frank is a hilarious graphics arts industry pundit and professor at RIT.) Excerpts below. For the […]

Phil Johnson had some food for thought on Advertising Age. He writes about “The Dilemma of Measurement and Accountability.” Excerpts below. See http://adage.com/smallagency/post?article_id=139799 for full article. As a technologist who’s been stymied by bean counters when the ROI made perfect sense. I’ve also been a business person who’s seen ROIs thrown out the window to […]