Sandler Techworks
Technology * Workflow * ROI

“Everyone says the eBook market is done, but it’s just begun,” said Jane Friedman of Open Road Media, ” – It’s less than 5 years old!” Ms. Friedman shared her wisdom at the Book Industry Guild of NY last week. Here are some nuggets:   eBook Market: We need to embrace the new technologies and what readers want, in what […]

“Every client, in my experience, has a content problem.” – Mark Boulton, Web Directions South – so began Sara Wachter-Boettcher (@sara_ann_marie) at the New York Content Strategy Meetup. What’s the problem? Content on different devices shows up as inaccessible, broken, missing, or is useless (such as a mobile-optimized site that doesn’t show you what you […]

Josh Clark, author of Tapworthy, wowed the crowd at IxDA New York City. Thanks for Bloomberg for hosting and giving a tour of their impressive usability lab. Here are some highlights: Senors Give Us Superpowers Mobile should not be the companion – or lite version – of the desktop. ‘Our smartphones and tablets hold so […]

The magazine industry gets an F in Apps, according to Chris Sanborn, President of Sanborn Media Factory. He and Radhika Nayak, VP of Product at Simon & Schuster (S&S) spoke at a panel last night at NYU’s Center for Publishing.  Here are their 7 tips to up the grade: 1. Reconceptualize the App “We’re not […]

At today’s Publishing Point Meetup, David Young (CEO, Hachette Book Group) spoke about the major changes in the publishing industry. Here are some highlights. 1. Changes in Bookselling “Last year 50% of our revenue came from companies not directly invested in our business (e.g., Walmart, Costco, etc.)” – this is a big change from the […]

At the NYC Digital Asset Managers Meetup tonight, the speakers gave some great advice for dealing with DAM Users. The speakers were Leala Abbott, Senior Analyst for Enterprise Content Management and blogger and Henrik de Gyor, Digital Asset Manager at K12 Inc. and blogger at Another DAM Blog. Here are a few quick takeaways: It […]

At the Women on Wall Street conference last night, Steven Berlin Johnson gave a keynote on how innovation happens. He has studied the history of breakthrough innovations and found a pattern: They are created not by “Eureka!” moments, but slow hunches that incubate, sometimes for decades, with diverse people collaborating to make unintended consequences. Here […]

If content is king, context is God, said Gary Vaynerchuk yesterday at a talk on social media. If you have never seen him, make sure you do – in person or on video. I first saw him at Social Media Week last year and caught him at NYXPO yesterday. He grew his family’s wine business […]

Dennis Crowley spoke at NYU Stern School of Business today about how he went from being laid off in 2001 to CEO of Foursquare. About 400 people were gathered outside the auditorium, because the session before Crowley’s was running late. The crowd was getting very loud. There were business school students and NYU alums, and […]

I am looking for publishing app. case studies for Premedia Spectrum (1/18-1/21, in Naples, FL) e-mail me at ksandler1@gmail.com, subject: Tablet Story. Premedia Spectrum is a conference that brought together two leading industry conferences: the GAA Premedia Conference and IDEAlliance Spectrum. GAA is the Gravure Association of America, a trade association for gravure printing. IDEAlliance […]