Sandler Techworks
Technology * Workflow * ROI
Categories: Technology | 2 Comments

Dennis Crowley spoke at NYU Stern School of Business today about how he went from being laid off in 2001 to CEO of Foursquare. About 400 people were gathered outside the auditorium, because the session before Crowley’s was running late. The crowd was getting very loud. There were business school students and NYU alums, and […]

Categories: Technology | 2 Comments

I am looking for publishing app. case studies for Premedia Spectrum (1/18-1/21, in Naples, FL) e-mail me at ksandler1@gmail.com, subject: Tablet Story. Premedia Spectrum is a conference that brought together two leading industry conferences: the GAA Premedia Conference and IDEAlliance Spectrum. GAA is the Gravure Association of America, a trade association for gravure printing. IDEAlliance […]

Categories: Technology | Comments Off on The Art & Science of Seductive Interactions

Stephen P. Anderson gave a great talk tonight to the NY Chapter of the Interaction Design Association (IxDA). He spoke about using psychology to achieve great user interface and design. He showed a ton of examples of great design, analyzed why it worked, then spoke about the psychology behind it. He sells a card deck […]

Categories: Business | Comments Off on Faith in the Future of Publishing – Tim O’Reilly

Thanks to The Publishing Point meetup the other day for hosting the fascinating Tim O’Reilly (founder and CEO of O’Reilly Media and the Tools of Change Conference). I live tweeted the event, but wanted to share my snippets with you. Advice for the Industry: “The faith that I have in the future of publishing: You […]

Categories: Technology | 1 Comment

Ad Age has a brilliant post on the limitations of social media at http://tinyurl.com/262x6g2. The author talks about un-social social media. Excerpts below. Fav quote: “At the end of the day, social media should be a relationship vitamin and sweetener, not a destination.” I once heard @garyvee at a social media conference lament how insane […]

Categories: Technology | 1 Comment

Foursquare Co-Founder Naveen Selvadurai spoke at Publishing Point meetup about developing fun (+ getting > 2 million users in 17 months). Questions he asked: How do we do better at living at a city? They created Foursquare so you could get info. from friends about cool places, find things to do in your city and […]

Categories: Technology | 1 Comment

“Social is the new search,” per Gail Horwood, EVP Digital Programming & Strategy for Martha Stewart at 6/10 Publishing Point meetup. Highlights: Successes of Martha Stewart Social Media Strategy Facebook Fans: In 6 months, when they started actively programming on the Facebook page, fans have organically increased 1,275%. And this is without any contests, just […]

Categories: Technology | Comments Off on 5 Lessons for iPad App. Design

5 lessons learned in iPad app. design per Jennifer Brook, Info. Architect, NY Times, speaking at Interaction Design Assn. yesterday: 1. Start Simple There is an inverse relationship between feature count and user satisfaction. Start simple, evolve and improve over time. “Applications should do one or two things really, really well,” she said. The more […]

Categories: Technology | 2 Comments

Kudos to the MPA for top-notch content at yesterday’s technology summit. Here are my 5 unanswered questions about digital magazines: Is the Workflow Sustainable? Engagement is the key to compelling content for edit and ads. I am encouraged that magazines like Wired are using their print staffs to do the tablet edition (per Creative Director […]

Categories: Technology | 1 Comment

Fred Brooks, computer industry rockstar, regaled 200 geek disciples at Etsy last night with stories about why team design doesn’t work. Brooks wrote a classic book called The Mythical Man-Month about how putting more engineers on a project slows it down paradoxically. In his new book, The Design of Design: Essays from a Computer Scientist, […]