Sandler Techworks
Technology * Workflow * ROI

Continuing my series on #InnovationInPublishing, here is a marketing innovation: A Beijing train was wallpapered with ads to make it look like a library. QR codes on the books led consumers to the Get app to listen to free audiobooks. Looks like a beautiful ride.                     […]

Continuing my series of Innovation in Publishing, beyond my academic paper at rdcu.be/s3nx, today I explore the Dutch publishing association’s Renew The Book. Groep Algemene Uitgevers (GAU), the association of book publishers in the Netherlands,  sponsored the program and run it in conjunction with Rockstart. They pick 5 startups, take 40 days, the winner gets €15K, and […]

Here’s another case study to watch in the area of innovation in publishing, which was announced after I wrote an academic paper on the subject in Publishing Research Quarterly at rdcu.be/s3nx  – An incubator program from information company Thomson Reuters. In July, 2017, Thomson Reuters announced a 6-12 month incubator program for FinTech, RegTech, LegalTech and NewsTech with 6 […]

Being a student of innovation in publishing, I wanted to highlight some case studies I found since writing my academic paper on the subject in Publishing Research Quarterly at rdcu.be/s3nx . Today’s example is a media company investing in startups through a new venture capital arm. Guardian Media Group announced in October 2017 that it plans […]

Every year, when I teach my online classes in eBooks in the Publishing in the Master’s in Publishing program at Pace University, I try to keep it fresh. I take old stuff off the syllabus to make way for the new. But there are some classics, which I’d like to record here. These are resources […]

“Everyone says the eBook market is done, but it’s just begun,” said Jane Friedman of Open Road Media, ” – It’s less than 5 years old!” Ms. Friedman shared her wisdom at the Book Industry Guild of NY last week. Here are some nuggets:   eBook Market: We need to embrace the new technologies and what readers want, in what […]

“Every client, in my experience, has a content problem.” – Mark Boulton, Web Directions South – so began Sara Wachter-Boettcher (@sara_ann_marie) at the New York Content Strategy Meetup. What’s the problem? Content on different devices shows up as inaccessible, broken, missing, or is useless (such as a mobile-optimized site that doesn’t show you what you […]

Josh Clark, author of Tapworthy, wowed the crowd at IxDA New York City. Thanks for Bloomberg for hosting and giving a tour of their impressive usability lab. Here are some highlights: Senors Give Us Superpowers Mobile should not be the companion – or lite version – of the desktop. ‘Our smartphones and tablets hold so […]

The magazine industry gets an F in Apps, according to Chris Sanborn, President of Sanborn Media Factory. He and Radhika Nayak, VP of Product at Simon & Schuster (S&S) spoke at a panel last night at NYU’s Center for Publishing.  Here are their 7 tips to up the grade: 1. Reconceptualize the App “We’re not […]

At today’s Publishing Point Meetup, David Young (CEO, Hachette Book Group) spoke about the major changes in the publishing industry. Here are some highlights. 1. Changes in Bookselling “Last year 50% of our revenue came from companies not directly invested in our business (e.g., Walmart, Costco, etc.)” – this is a big change from the […]