Sandler Techworks
Technology * Workflow * ROI
Categories: Education, Technology | 1 Comment

Every year, when I teach my online classes in eBooks in the Publishing in the Master’s in Publishing program at Pace University, I try to keep it fresh. I take old stuff off the syllabus to make way for the new. But there are some classics, which I’d like to record here. These are resources […]

“Every client, in my experience, has a content problem.” – Mark Boulton, Web Directions South – so began Sara Wachter-Boettcher (@sara_ann_marie) at the New York Content Strategy Meetup. What’s the problem? Content on different devices shows up as inaccessible, broken, missing, or is useless (such as a mobile-optimized site that doesn’t show you what you […]

Josh Clark, author of Tapworthy, wowed the crowd at IxDA New York City. Thanks for Bloomberg for hosting and giving a tour of their impressive usability lab. Here are some highlights: Senors Give Us Superpowers Mobile should not be the companion – or lite version – of the desktop. ‘Our smartphones and tablets hold so […]

The magazine industry gets an F in Apps, according to Chris Sanborn, President of Sanborn Media Factory. He and Radhika Nayak, VP of Product at Simon & Schuster (S&S) spoke at a panel last night at NYU’s Center for Publishing.  Here are their 7 tips to up the grade: 1. Reconceptualize the App “We’re not […]

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At today’s Publishing Point Meetup, David Young (CEO, Hachette Book Group) spoke about the major changes in the publishing industry. Here are some highlights. 1. Changes in Bookselling “Last year 50% of our revenue came from companies not directly invested in our business (e.g., Walmart, Costco, etc.)” – this is a big change from the […]

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At the NYC Digital Asset Managers Meetup tonight, the speakers gave some great advice for dealing with DAM Users. The speakers were Leala Abbott, Senior Analyst for Enterprise Content Management and blogger at Off the Shelf – The Musings of an Information Science Professional and Henrik de Gyor, Digital Asset Manager at K12 Inc. and […]

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Dennis Crowley spoke at NYU Stern School of Business today about how he went from being laid off in 2001 to CEO of Foursquare. About 400 people were gathered outside the auditorium, because the session before Crowley’s was running late. The crowd was getting very loud. There were business school students and NYU alums, and […]

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2011 Premedia Spectrum Brochure 9_20_Page_1

I am looking for publishing app. case studies for Premedia Spectrum (1/18-1/21, in Naples, FL) e-mail me at, subject: Tablet Story. Premedia Spectrum is a conference that brought together two leading industry conferences: the GAA Premedia Conference and IDEAlliance Spectrum. GAA is the Gravure Association of America, a trade association for gravure printing. IDEAlliance […]

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Stephen P. Anderson gave a great talk tonight to the NY Chapter of the Interaction Design Association (IxDA). He spoke about using psychology to achieve great user interface and design. He showed a ton of examples of great design, analyzed why it worked, then spoke about the psychology behind it. He sells a card deck […]

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Ad Age has a brilliant post on the limitations of social media at The author talks about un-social social media. Excerpts below. Fav quote: “At the end of the day, social media should be a relationship vitamin and sweetener, not a destination.” I once heard @garyvee at a social media conference lament how insane […]