Sandler Techworks
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Categories: Innovation, ROI, Technology | Comments Off on 7 Tips for Publishing Apps

The magazine industry gets an F in Apps, according to Chris Sanborn, President of Sanborn Media Factory. He and Radhika Nayak, VP of Product at Simon & Schuster (S&S) spoke at a panel last night at NYU’s Center for Publishing.  Here are their 7 tips to up the grade: 1. Reconceptualize the App “We’re not […]

Categories: ROI | Comments Off on Why IT can’t seem to deliver measurable productivity

In his ZDNet blog, Joe McKendrick posits “Perhaps IT can’t deliver measurable productivity because the measurements are wrong.” Excerpts below.   I want to know how have you seen IT measure productivity? “Every time I’ve spoken to a CIO and IT manager over the past decade, one question I always ask is if he or […]

Categories: ROI | Comments Off on The ROI of Putting Your Pants on in the Morning?

Phil Johnson had some food for thought on Advertising Age. He writes about “The Dilemma of Measurement and Accountability.” Excerpts below. See http://adage.com/smallagency/post?article_id=139799 for full article. As a technologist who’s been stymied by bean counters when the ROI made perfect sense. I’ve also been a business person who’s seen ROIs thrown out the window to […]

Categories: ROI | Comments Off on The Wrong Kind of ROI Calculation

Remember the hero pilot who landed in the Hudson River? Captain Chesley “Sully” Sullenberger related a story from his new book: “When the plane lost power…First Officer Jeff Skiles reached for a manual that provides emergency procedures. Those manuals once had tabbed pages that made applicable sections available instantly. Cost cuts eliminated the tabs.” Skiles […]