Sandler Techworks
Technology * Workflow * ROI
Categories: Business, Leadership | Comments Off on #WeNeed
but also

I question survey results showing 59% women executives in publishing [As always, this is my personal opinion.] I applaud the recent survey by Lee & Low for shining the light on the need for diversity in publishing, and the need for diverse books! And I believe that publishing is a women-friendly industry, and am proud to be […]

Categories: Business, Technology | Comments Off on Future-Ready: Preparing your content – and your company

“Every client, in my experience, has a content problem.” – Mark Boulton, Web Directions South – so began Sara Wachter-Boettcher (@sara_ann_marie) at the New York Content Strategy Meetup. What’s the problem? Content on different devices shows up as inaccessible, broken, missing, or is useless (such as a mobile-optimized site that doesn’t show you what you […]

Categories: Business, Innovation, Technology | Comments Off on Beyond Mobile – Tapworthy’s Josh Clark on the Future

Josh Clark, author of Tapworthy, wowed the crowd at IxDA New York City. Thanks for Bloomberg for hosting and giving a tour of their impressive usability lab. Here are some highlights: Senors Give Us Superpowers Mobile should not be the companion – or lite version – of the desktop. ‘Our smartphones and tablets hold so […]

Categories: Business | 5 Comments

If content is king, context is God, said Gary Vaynerchuk yesterday at a talk on social media. If you have never seen him, make sure you do – in person or on video. I first saw him at Social Media Week last year and caught him at NYXPO yesterday. He grew his family’s wine business […]

Categories: Business | Comments Off on Faith in the Future of Publishing – Tim O’Reilly

Thanks to The Publishing Point meetup the other day for hosting the fascinating Tim O’Reilly (founder and CEO of O’Reilly Media and the Tools of Change Conference). I live tweeted the event, but wanted to share my snippets with you. Advice for the Industry: “The faith that I have in the future of publishing: You […]

Categories: Business | 4 Comments

At the Facebook Developer’s conference on 4/21, CEO Mark Zuckerberg announced that Facebook will connect with other sites to share and store user interaction with the web. For what it means and how to use it, see the Definitive Guide For Publishers, Users and Competitors at ReadWriteWeb. There was a public outcry from some on […]

Categories: Business | Comments Off on Call for E-book Standards

In post calling for e-book standards, the author tries the same e-book on 3 different devices, gets different results. Favorite line: “I know very little about computer programming ….But I know a fair amount about being a customer, and I know it shouldn’t be this hard.” Excerpts below. I want to know: Why can’t we […]

Categories: Business | Comments Off on What does Apple’s iAd format mean for news publishers?

Robert Niles asks this question in the Knight Digital Media Center’s Online Journalism Review: What does Apple’s iAd format mean for news publishers? He states “Thanks to a generation of lousy ads for lousy products, many consumers have been conditioned to hate ads.” The link is to a Gizmodo article that says “From a user’s perspective, it’s […]

Categories: Business | Comments Off on What’s the Value of Social Media?

MediaBistro comments on a report that Nikkei, a Japanese newspaper, has limited linking. “In order to link to the paper’s site, readers are required to first fill out a rather detailed written application, explicitly stating their extended purpose for linking to the Web site’s home page…The paper said they’re worried that certain other sites might […]

Categories: Business | Comments Off on Online Ad ROI – New Measurement Models

TheStrategyWeb posts many international ideas for measuring online advertising ROI, especially with the social web. Beyond click-thru to the “Golden Surfer,” “Dwell Time,” and to measure viral effectiveness comes “share of buzz.” Excerpts below. Full article at I want to know what ROI model do you think makes most sense for online ads? “…In […]