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Marketing Innovation: Audiobook Train

Continuing my series on #InnovationInPublishing, here is a marketing innovation: A Beijing train was wallpapered with ads to make it look like a library. QR codes on the books led consumers to the Get app to listen to free audiobooks. Looks like a beautiful ride.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

IMAGES: WEIBO/财经网 via Mashable

See more at http://mashable.com/2017/10/31/train-library-beijing-china/#d9HdE8QBzSO0.

Reminds me of this Bucharest subway station, which was wallpapered with a library that led to ebooks and audiobooks via QR codes on the spine. See more at https://ebookfriendly.com/digital-library-on-the-bucharest-metro-station-pictures/

 

 

 

 

 

 

Image via eBookFriendly

 

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