Continuing my series on #InnovationInPublishing, here is a marketing innovation: A Beijing train was wallpapered with ads to make it look like a library. QR codes on the books led consumers to the Get app to listen to free audiobooks. Looks like a beautiful ride.
IMAGES: WEIBO/财经网 via Mashable
See more at http://mashable.com/2017/10/31/train-library-beijing-china/#d9HdE8QBzSO0.
Reminds me of this Bucharest subway station, which was wallpapered with a library that led to ebooks and audiobooks via QR codes on the spine. See more at https://ebookfriendly.com/digital-library-on-the-bucharest-metro-station-pictures/
Image via eBookFriendly