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Marketing Innovation: Audiobook Train

Continuing my series on #InnovationInPublishing, here is a marketing innovation: A Beijing train was wallpapered with ads to make it look like a library. QR codes on the books led consumers to the Get app to listen to free audiobooks. Looks like a beautiful ride.

















IMAGES: WEIBO/财经网 via Mashable

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Reminds me of this Bucharest subway station, which was wallpapered with a library that led to ebooks and audiobooks via QR codes on the spine. See more at







Image via eBookFriendly


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