Sandler Techworks
Technology * Workflow * ROI
Web Ad Ineffectiveness
Categories: Business

Food for thought from Starcom MediaVest: Only 8% of Internet users account for 85% of all clicks on display ads. In October, they updated their “Natural Born Clickers” study from 2 years ago, and found a 50% drop in the number of U.S. Internet users who click on display ads.

Why is that? Have you clicked on a junk ad, such as “acai berry and Dr. Oz” and the retouched photos of moms who discovered the secret of white teeth? The consumer got wiser and realized that even on established publisher sites, they should ignore this ad spam. The web doesn’t have to be a mass media, when you know so much about the consumer and the sites they are visiting.

I want to know when will web advertising live up to its potential?

Posted by Kathy Sandler on Saturday, November 14, 2009 at 12:01 AM

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