Sandler Techworks
Technology * Workflow * ROI
Online Advertising Wisdom
Categories: Business

Thanks to AdMonsters’ Rob Beeler for a roundup of online ad industry event tidbits.

I want to know what do you see as online ad trends? Excerpts below.

Things Publishers Need to Hear

Data is the New Currency

“We used to talk about buying and selling media. Then it was audience, but that has quickly moved to buying and selling data.” – Joe Mandese, Editor in Chief at MediaPost @ OMMA AdNets

Agencies as System Integrators

“Agencies may develop certain niche technologies but will ultimately become 3rd party system integrators and ultimately build unique IP around how to integrate and execute the art & science on these new applied systems.” – Darren Herman, President of Varick Media Management @ OMMA AdNets

The Importance of Ad Operations

“Ad Ops execs are the “rock stars” of interactive media. They are the center of excellence.” – Randall Rothenberg, President & CEO at Interactive Advertising Bureau @ IAB Ad Ops Summit

Posted by Kathy Sandler on Tuesday, November 24, 2009 at 12:54 PM

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