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MPA Magazine Innovation Summit
Categories: Innovation

Here are a few highlights of the MPA’s Magazine Innovation Summit.

I want to know: What have you learned about innovation?

New Yorker staff writer Ken Auletta discussed his new book, Googled: The End of the World as We Know It.: one of the smartest things Google “did in its early years was to allow its workers to spend 20 percent of their time working on anything that they wanted to work on. The company is mostly made up of engineers. …Google CEO Eric Schmidt spends Monday, Tuesday and Fridays in meetings just hearing ideas being put forth by engineers.”

The Silver Lining author Scott Anthony, President of Innosight LLC, shared his tips for innovation:

“1. Consider customers you loathe or historically ignored. (He pointed out that Nintendo found great success when it went after non-gamers a few years ago.)

Posted by Kathy Sandler on Wednesday, October 21, 2009 at 12:01 AM

3. Assume your first strategy is wrong. Embrace scarcity and match the pace of decision-making with the pace of learning.

5. Remember that the hidden driver of disruption is business model innovation.

9. Help drive personal reinvention required for the coming age of paradoxical management.

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