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Media Industry Predictions 2010: The Digital Cut
Categories: Business

minOnline cuts to the chase with their no-nonsense predictions for 2010. See full article at http://www.minonline.com/news/13017.html. Excerpts below.

I want to know: do you see any good news coming?

“Advertising in Permanent Decline: Stop looking for an ad “rebound” because the meta-trend is working against you…the money is going to a broad and highly fragmented array of marketing, from social networks to search engines, custom promotions and rebates. Follow the marketing money, not the ad pages.

Privacy Will Bite You: Time to get our heads out of the sand about the privacy issue. The FTC under its new chairman is very serious about crafting and enforcing regulations on all data collectors online. …

Mobile – Big, Yes, But Mostly Varied

An Unrealized Paid Content Dream: …publishers will waste mountains of time, money and resources on models that will deliver some revenue in return but not enough to justify this diversion from more profitable ventures like marketing services.”

Posted by Kathy Sandler on Monday, December 21, 2009 at 12:17 AM

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